Organic cotton towels in white or natural colours deliver on the premium promise because they start with genuinely better fibres. The organic certification means no synthetic pesticides or chemicals in the growing process which translates to softer towels that maintain their quality through washing. These towels justify their higher price through longevity and the way they feel on your skin. They work particularly well if you have sensitive skin because they do not carry residual chemical treatments. The neutral tones keep the focus on quality rather than colour. Buy organic if you care about where your towels come from and you want to feel good about the environmental impact of what you are wrapping yourself in every day.